The Jess Abram identity was made to reflect the persona of the artist. I wanted to show that shadowy style of her music. On the branding part, as an artist she takes the persona of a buccaneer, the font used for her logotype is reminder of an old sea man tattoo.
All the Logos are created as such:
1- Research and documentation
2- Hand drawn concepts
3- Filan in Adobe Illustrator